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Not every product or service is easy to articulate. Luckily, video has a head-start. Discover the impact you’ll make with explainer videos.
WOWVI Video are experts in explainer videos. We’ve been making them for 15 years, for brands as diverse as Toyota Material Handling, Radar Healthcare and Blinds Direct. Work with us and discover how an explainer video could be the single most impactful marketing investment you make this year.
How does an explainer video work?
Your potential customers absorb video content quicker than other forms of marketing. Video is multi-sensory, which makes it perfect for articulating complex topics easily.
In fact, 82% of consumers have been convinced to buy a product or service by watching a video.
Therefore, if a product or service needs to be explained, make it easier for the customer. The easier it is for them, the more likely they are to buy.
Explainer videos can use many different ways to articulate information. At WOWVI Video, we can create your explainer video using animation, live action or 3D video production.
Scroll down to see why WOWVi Video is the explainer video company you need.
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Types of explainer videos:
Live-action video isn’t just a trend – it’s a powerful marketing tool with the ability to connect with viewers on an emotional level, boost brand awareness, and drive conversions. Here’s how:
Explaining a complex product or service, a process or a concept can be tricky. Using basic text, or even text and images, might not cut the mustard. You really don’t want potential customers switching off. Explainer videos simplify complex information by breaking it down into easily-digestible elements, using visuals and audio.
By breaking down complex information and making it easier to follow, your customers and potential customers are more engaged. This means they’re more likely to watch the video to the end - and therefore, they’re much more likely to understand what you’re telling them. Hold the viewer’s attention - and they’ll stick with you.
Like all forms of video production, explainer videos can give marketing ROI a substantial boost. It’s thanks to that winning combination or engaging content and keeping things simple… And in fact, animated explainer videos in particular have been known to increase conversion rates by as much as 144%, according to one source.
That’s right - Google loves video content. So explainer videos, as with other forms of video, are a potent ingredient for your website’s optimisation strategy. Website pages with video content on them usually get preferential treatment. Plus, videos will help increase the average time a visitor spends on your website - which is also good for SEO!
Ever noticed how there are more videos on social media than ever? That’s because regular Facebook, LinkedIn or Instagram users LOVE watching videos. They make great content that can be digested in seconds. Videos make great shareable content, too - that means your brand gets seen by more people, for no extra work by you!
Explainer videos build trust in your brand, and boost the awareness of your brand, too. The best explainer videos demonstrate your expertise your field, and also effectively articulate how your product or service provides a solution to a problem. And because video is so engaging, it’s likely the impact will be longer lasting than text.
Streamline internal communications with the explainer video approach! Whether it’s onboarding new employees, or introducing new processes, the right type of video will cut the waffle and get staff on the right wavelength.
Once you’ve made the sale, turn customers into brand champions! Provide them with the guidance they need to use your product or service, or even signpost them towards that next call to action!
WOW your audience in internal or external presentations with embedded video content… Multi-sensory enjoyment: It keeps them fully engaged - and gives you a break from speaking!
Have a video project in mind but not sure where to start? Chat with one of our explainer video experts today! They’ll guide you through your brief and answer any questions you might have. Here’s what you’ll get from a quick conversation:
Tired of marketing that feels impersonal? Our client was too. They knew their amazing products and company culture weren’t shining through, and they craved a video with a “face” to connect with viewers.
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